Labubus are officially making the jump from your social feeds to the big screen.
Sony Pictures is developing a movie based on the viral, wide-eyed, sharp-toothed Labubu dolls, according to a report from The Hollywood Reporter. While the project is still in its early stages, the news alone has sent collectors and pop culture fans into a frenzy.
Right now, details are very under wraps. It’s not yet known whether the film will be animated or live-action, and no director, cast or creative team has been announced. Still, given the dolls’ massive cult following, the studio clearly sees blockbuster potential.
Labubu’s rise has been nothing short of wild. The character—created in 2015 by Hong Kong illustrator Kasing Lung and sold exclusively by Chinese collectible giant Pop Mart—has become one of the most recognizable toys of the decade. The mischievous little elf and her squad of monster friends (including fan-favorites Mokoko, Pato, Spooky, Tycoco and Zimomo) sparked a global craze earlier this year, with fans waiting hours, even days, to get their hands on new drops.
The “blind box” model played a huge role in the hype. Buyers never know which character they’re getting, creating a sense of mystery that’s fueled a massive resale market. Some fans have reportedly paid six figures for rare pieces—yes, really.
And celebrities? They’re obsessed too. BLACKPINK’s Lisa helped catapult the trend when she accessorized with a Labubu in 2024, and the dolls quickly spread through A-list circles. Kim Kardashian, Rihanna, David Beckham and more have all been spotted showing off their own figurines.
Hollywood is clearly watching the Labubu mania closely. The industry has leaned heavily into toy-to-screen hits in recent years, with massive successes like The LEGO Movie and 2023’s Barbie, which topped $1 billion at the global box office and earned eight Oscar nominations. Just last week, Sony and Mattel announced another toy adaptation—based on the nostalgic View-Master.
So will Labubu become the next Barbie-sized cultural moment, or go the way of short-lived fads like Beanie Babies? It’s too soon to tell, but with Sony officially on board, the tiny troublemaker is about to level up in a major way.
