April13 , 2026

    How Kendra Scott Built Billion Dollar Jewelry Brand While Raising Sons

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    Jewelry designer Kendra Scott has made an impressive living after launching her billion dollar brand in 2002, which she managed to do while also raising her three sons.

    Scott, 51, took to Instagram on August 20 to share a slideshow in which she revealed how she’s managed to be an active part of her sons Cade, Beck and Grey’s lives while also being a boss.

    “Someone asked me what raising 3 sons while building a business looked like …” she wrote over a photo of her and her three sons in the first slide. The second slide included a throwback photo of her and two of her sons with the text, “It looked like taking them everywhere with me.”

    The third photo captured two of her sons playing basketball. “It looked like racing from the office to school pickup, then practice or games, and coming back to fulfill orders, keep working and hopefully have dinner ready,” she wrote.

    Taylor Hill/Getty Images

    After noting that she made sure to show her sons “what entrepreneurship was like from a very early age,” Scott also shared that she taught her sons that “family can actually be part of your work, not take away from your work.”

    “It looked like long days turned to long nights when they weren’t feeling good or couldn’t sleep,” she wrote alongside another throwback photo, which showed her sitting next to one of her son’s when he was younger.

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    The seventh slide included a more recent photo of the family as they posed outdoors. “I’ll tell you this, it was hard, and there were days I didn’t think I could do it all, but they are my why and the reason family is one of our core pillars at Kendra Scott,” she said.

    “My family has always been part of work. Work has always been part of family,” she wrote on the final slide, which showed her holding one of her sons on a red carpet as he sported an adorable suit. “And being their mom has always been my favorite job.”

    Alongside the slides, Scott wrote in the caption, “It’s been quite the journey, but I wouldn’t change it for the world! Nobody does it like Moms.”

    “Thanks for the inspo @sarablakely and @reesewitherspoon, two of the hardest working moms I know!” she added, noting that the two women had participated in a similar trend on Instagram.

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    Shortly after Scott shared the post, several of her followers took to the comments section to praise her work ethic. “You are such a great role model for young women,” one person commented.

    Scott shares Cade, 23, and Beck, 21, with her first ex-husband, John Scott, and Grey, 11, with her second ex-husband, Matt Davis. She divorced Davis in 2020, though got married a third time to Thomas Evans in 2022. However, their romance wasn’t meant to be and they split in early 2025.

    It didn’t take long for Scott to find love again, as she announced her engagement to country singer Zac Brown in July 2025. “We are so happy and grateful that we found each other,” the couple told People following their engagement.





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