August28 , 2025

    Cracker Barrel Walks Back Their New Logo Following Backlash Over Redesign

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    Cracker Barrel is changing their mind about a big change they made to their logo!

    Recently, the restaurant chain announced that they had revamped their logo as part of a brand refresh. The new logo ditched the image of a man leaning against a barrel and the phrase “old country store” that previously adorned their signage. Instead, their new logo featured just the name Cracker Barrel against a solid yellow background.

    Following the announcement, Cracker Barrel was met with some serious backlash. The brand previously chose to stand by their rebrand, but they announced on Tuesday (August 26) that they’re taking it back.

    Keep reading to find out more…

    The brand shared a statement to X saying that they would be bringing back their original logo. The post reads in part: “We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our
    ‘Old Timer’ will remain.”

    Along with the statement, the brand shared a photo that features a billboard with their old logo.

    The decision to revert back to their old logo came just hours after President Donald Trump spoke out against the new logo, though it’s not clear whether or not this impacted their decision.

    If you missed it, a celebrity recently defended a controversial ad campaign.





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