President Donald Trump has weighed in on reports that the ‘Euphoria’ star registered as a Republican last year: “She has the hottest ad out there.”
American Eagle’s stock rises after President Trump praised the company’s denim ad featuring Sydney Sweeney.
— NBC News (@nbcnews.com) August 4, 2025 at 11:10 PM
Citing public records, The Guardian reported over the weekend that Sweeney registered with the GOP last June in Florida.
“She’s a registered Republican?!” Trump asked, taking questions from reporters in Pennsylvania on Sunday. “Oh. Now I love her ad! Is that right? Sydney Sweeney … You’d be surprised how many people are Republicans. If Sydney Sweeney is a registered Republican, I think her ad is fantastic.”
Then on Monday, Trump added further praise for Sweeney on Truth Social. He slammed Jaguar for “a stupid, and seriously WOKE advertisement” and “woke singer Taylor Swift … She was booed out of the Super Bowl and became, NO LONGER HOT.”
Trump’s veep, JD Vance, has sounded off too and attempted to tie the backlash to Democrat leaders — even though they reportedly haven’t said much about this.
“My political advice to the Democrats is continue to tell everybody who thinks Sydney Sweeney is attractive is a Nazi,” Vance said on the Ruthless podcast. “That appears to be their actual strategy. I mean, it actually reveals something pretty interesting about the Dems though, which is that you have a normal all-American beautiful girl doing like a normal jeans ad. They’re trying to sell jeans to kids in America and they have managed to so unhinge themselves over this thing. And it’s like, you guys, did you learn nothing from the November 2024 election?”
Sweeney has not responded to the controversy.
American Eagle did not respond to a request for comment. American Eagle has underperformed in 2025. Even with Monday’s gains, the stock is down 21% this year. It lost $85 million during the three months that ended in May, with sales falling 3%. And while Trump’s words are boosting the company’s stock, his trade policies have threatened its profit margins. Chief Financial Officer Michael Mathias told investors that tariffs would cost the company $40 million as it tries to mitigate their impacts.
