Ryan Reynolds’ Maximum Effort production company is behind the Astronomer video featuring Gwyneth Paltrow.
The ad arrived days after the former CEO and former head of HR were seen cuddling up on a kiss cam at a Coldplay concert, leading to their exits from the company amid scandal.
The video featured Gwyneth, who was formerly married to the band’s lead singer Chris Martin, who was hired as a spokesperson on a “very temporary basis.”
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She answered questions like “OMG, what the actual f” and “How is your social media team holding…” while promoting the company’s services and upcoming analytics event.
Ryan‘s company confirmed its participation on social media, writing, “Thank you for your interest in Maximum Effort, @astronomerio! We’ll now get back to what we do best: motion pictures with Hugh Jackman, Fastvertising and Wrexham football,” the post said. “We’ll leave data workflow automation to Gwyneth Pa Astronomer.”
Pete DeJoy, Astronomer’s cofounder, who stepped in as CEO after Andy Byron’s resignation, added, “I’d also like to thank the team at Maximum Effort for their remarkable work with our very temporary spokesperson. As Gwyneth Paltrow said, now it’s time for us to return to what we do best: delivering game-changing results for our customers. We look forward to what this next chapter holds for Astronomer.”
