Labubu is a $30 doll that has gone from a simple collectible to a viral, money-making sensation. Here’s how it brought in $423 million in revenue for Chinese toy company Pop Mart in 2024.
The viral Labubu plush toys are taking over social media with people waiting in hourslong lines across the country to buy them — and some being sold for hundreds of dollars on resale sites. The dolls were created by Hong Kong designer Kasing Lung and sold by Chinese brand Pop Mart. The sudden craze online is attributed to celebrities like Blackpink’s Lisa, Simone Biles and Emma Roberts flaunting their dolls.
In this video, we’re taking you inside the Pop Mart factory to see how Labubu toys are made—from sketch to shelf. 🛠️✍️ You’ll see how each figure starts as a hand-drawn design, gets turned into 3D models, and is then carefully molded, painted, and packed.
