The Formula 1 paddock used to be a place where the biggest fashion statement was often which team hat you were wearing or new car designs.
Fashion and Formula 1 go hand in hand
While Lewis Hamilton certainly changed this with his fashion-forward paddock walks, for a long time, the glamour remained on the track with the drivers, not the sidelines.
Then, seemingly out of nowhere, Alexandra Saint Mleux decided that a high-octane sporting event was, in fact, her personal runway. And honestly? We’re all better for it.
Introduced to the sporting world as “Charles Leclerc’s girlfriend” (what a title to start with), Saint Mleux has absolutely steamrolled that label.
She’s not just sitting pretty in the Ferrari garage anymore; she’s redefined what “F1 style” means, transforming herself into a genuine global fashion icon.
If you’re wondering how someone goes from supportive partner to style sensation, take a seat because class is in session.
An Effortless Flex.
What makes Alexandra Saint-Mleux’s style so ridiculously captivating?
It’s not about flash or screaming labels, even though she clearly has access to them; it’s about a perfect blend of “quiet luxury”
The Monegasque national leans into this impeccable tailoring, clean lines, and a colour palette that screams sophistication, and sometimes punctuated by a pop of colour.
Her choice to wear a modern Cheongsam by Hong Kong-based brand Sau Lee at the Chinese Grand Prix garnered her respect in the fashion world.
Take notes, that was a masterclass in global fashion awareness.
From Paddock to Powerhouse: Her Influencer Game.
Saint Mleux doesn’t just dress for herself; she’s inspiring millions.
Her social media feeds, particularly Instagram and TikTok, are less about humblebrags and more about her intelligent and well-thought-out personal collection.
She has transformed her social media pages into a living mood board, showcasing how to blend high-end pieces with more accessible brands. And trust me, we are paying attention.
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Mathilda Paatz (CREDIT: Gatorade)
The demand
The hype over “Alexandra Saint Mleux style” is so real, you can practically hear the credit card swipes every time she posts a new look.
She does not just help sell pretty clothes; the 22-year-old has an organic and authentic influence – the kind brands would kill for.
And speaking of brands, the fashion world isn’t blind. It was only a matter of time before the calls started coming in.
Hailey Bieber’s Rhode beauty brand was savvy enough to recognise her magnetic “It girl” appeal by featuring her in a campaign that felt like a natural extension of her effortlessly chic.
In addition, her collaboration with Australian fashion heavyweights, MESHKI, wasn’t just a happy accident; it was practically a fan-mandated partnership.
MESHKI pieces were already staples in Saint Mleux’s paddock rotation, and so, when the “MESHKI X Alexandra Saint Mleux Resort collection dropped on May 27th, this wasn’t just a launch; it was a coronation.
The collection was quintessentially Alexandra: feminine silhouettes, sophisticated matching sets, and timeless pieces with just the right amount of trendy details.
This tells you she’s not just a pretty face; she’s got this real eye for design and a finger on the pulse of what her audience wants to wear.
As the Formula 1 season continues its journey into the realms of luxury, entertainment, and digital culture, Alexandra Saint-Mleux is not a passenger.
The Art History graduate is driving the style narrative, proving that the paddock can be just as much a runway as it is a racetrack.
The checkered flag might signify the end of a race, but for Alexandra, it’s just the beginning of her reign as F1’s undeniable style queen.
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