Cannes Lions isn’t just about awards and ad talk anymore — it’s about who you’re with, what stage you’re on, and where the real parties are happening.
With the Croisette buzzing this year, Brand Innovators stole the show with a weeklong takeover that turned heads and packed-out beach clubs. From VIP CMO panels by day to celebrity drop-ins and surprise concerts by night, it became the go-to destination in Cannes.
With partners like Perion, Shutterstock and Snapchat, Brand Innovators activated three standout venues — Rado Beach, the luxe LVMH Villa, and the iconic Armani Caffè — turning them into hubs for thought leadership by day and celebration by night. Attendees shared insights with Fortune 100 CMOs, sipped cocktails under the stars, and filled after-hours parties that quickly became the week’s most sought-after invites. It was Cannes at its best — smart, social, and unforgettable.
Club Cannes: The Party Everyone Was Talking About
Monday night, guests were treated to a private dinner and a surprise performance by Jon Batiste, who opened up about the stories behind his music before taking the mic, thanks to a collaboration with Universal Music Group.
Tuesday raised the bar with a high-energy headline set from Wyclef Jean, and a surprise appearance from NFL legend Chad Ochocinco, who stopped by to snap selfies and keep the party going.
Now in its twelfth year at Cannes Lions, Brand Innovators delivered its most ambitious showing yet, featuring more than 100 brand speakers and a guest list full of CMOs, creators, and cultural insiders.
It was equal parts strategy and star power — and exactly what Cannes needed.
