Alix Earle is making a name for herself as an influencer while also building her bank account. Before she makes her debut on season 34 of Dancing With the Stars, Life & Style reveals Alix’s net worth and how she makes money.
What Is Alix Earle’s Net Worth?
The New Jersey native has an estimated net worth of $20 million as of time of publication, according to Celebrity Net Worth.
How Does Alix Earle Make Money?
After she graduated from the University of Miami in 2023, Alix rose to fame on TikTok after gaining popularity with her “get ready with me” videos, party content and candid discussions on more serious topics including mental health and the reality of her life behind social media.
Her fame has translated into other forms of media, and Alix previously admitted she was surprised by how quickly successful she became while talking to Today.com in 2023.
“If you had told me a year ago that I was going to come on the TODAY Show and take off my makeup, I would have been like, ‘Um, no, that’s the one time that I need to have the most makeup on,’” she said following her appearance on the morning talk show. “But it makes me so happy that I built this brand where I’m OK with being myself and, you know, showing who I really am and showing my real skin.”
Alix – who first began posting on TikTok in 2020 – then credited her content about her acne struggles for creating a loyal fanbase. “I got to a point where I said, ‘This just isn’t real.’ It isn’t authentic for me to be putting on these filters and taking on makeup and pretending like I’m not struggling with something that a lot of people deal with,” she explained. “I thought people from my school would judge me and immediately it was just this overwhelmingly kind community and I think a lot of people resonated with that.”
Since making it big on TikTok, Alix has partnered with many brands including Benefit Cosmetics, Tarte, L’Oréal, Amazon, Victoria’s Secret, Rare Beauty, Rhode Skin, White Fox Boutique, Revolve, Poppi and more to promote their products with her followers.
Alix Earle Made Money as a Podcast Host
Alix previously made money while hosting her podcast, “Hot Mess,” which premiered in September 2023.
Alix Earle
“Join Alix Earle as she shares exclusive, in-depth details of her life that will keep you watching, talking and coming back for more. Alix, often joined by her sister Ashtin, shares unfiltered stories and behind the scenes moments,” the show’s bio reads on its YouTube channel. “Things can get messy, but they’re here to remind you we’re all in it together. Welcome to Hot Mess.”
However, the show’s last episode aired in March 2025 after it was dropped by Alex Cooper’s Unwell Network.
Alix Earle Will Compete on Season 34 of ‘Dancing With the Stars’
Alix was announced as the second celebrity that will compete on the upcoming season 34 of Dancing With the Stars.
“I hope that the Earle Girls will come out and support me. I hope so, and yeah, I’m excited to be able to vlog it all as well, and that’s the fun thing about what I do on social media is keeping up with everything I do in real time,” Alix said when she was asked if she thinks her large fanbase will help her on the show. “So, being able to share that and the behind-the scenes process, because I know as someone who was glued to the TV last year with Dancing With the Stars and on social media, I’m like, ‘Give me the drama. What’s the tea? Who’s dating?’ I want to know, so I’m excited to see it in real life and be able to share it.”
