Last fall, the usually reserved coach joined social media—a surprise given he has spoken about his complete disinterest in the medium. Belichick acknowledged this in his first post: “I am (surprisingly) thrilled to announce my decision to utilize social media platforms.… This debut was inconceivable a few months ago, but exciting now!!”
In December 2024, Belichick inked a lucrative deal to become the head football coach at the University of North Carolina. Months earlier, he went Instagram official with his nearly college-age girlfriend. She curated her own view of the coach dubbed the Greatest of All Time on Instagram to her growing audience. In March 2025, she posted a video of the legendary coach flat on his back on a beach in Florida, hoisting the former cheerleader in an airplane pose. Underneath the caption, “My favorite workout? #Billates,” one user posted, “What the hell happened to coach bro?” Another added, “His strength is better than most his age.”
This April, Hudson wished “the happiest of birthdays to my twin flame” in a carousel featuring a photo of Belichick feeding her cake. On Halloween, Jordan posted a photo of Belichick holding a fishing rod and her in a mermaid’s tail and pearl bodice, staged to look like he caught her. “Ouch,” was the caption.
Per her Instagram, she was an overachiever in high school—commuting to cosmetology classes at night while also working as a henna tattoo artist, modeling, and cheerleading. In 2019, the same year Belichick led the Patriots to their most recent Super Bowl win, she reminisced about the year prior when she reserved her Saturdays for “homework and chores.” This past Valentine’s Day, Hudson shared a photo of herself draped over Belichick in a revealing silver gown. Both parties posed with their championship rings—his from his eight total Super Bowl wins, and hers from her days with BSU Cheerleading.
The same week, Hudson reportedly emailed the University of North Carolina. “Is there anyone monitoring the UNC Football page for slanderous commentary and subsequently deleting it/blocking users that are harassing BB in the comments?” she wrote, according to the The Athletic.
Belichick chimed in on the chain: “I cannot believe that UNC would support my being called a ‘predator.’”
On another Instagram post, beneath a photo of a jacket she had made in Belichick’s honor, she wrote, “And yes, it is ironic that I went from never having watched a professional American football game, ever, to meticulously creating an honor piece for this guy. Funny how much things change in time, don’t ya think?” She also posted a flier of a charity event she coordinated, called “Not Untouched: Awareness Dinner Hosted by Jordon Hudson,” at a New Orleans steakhouse. In the bottom left corner, it was noted that Belichick would offer photos and signatures.
On Tuesday, Hudson [posted](https://www.instagram.com/p/DJCLV9BAjXS/?img_index=1) a screenshot of an email Belichick sent about what he viewed as sensational press around his book last April: “I am not going to be the conductor of a hype train in the book promotion—we have enough hype to work with.”
After the CBS News Sunday Mornings fiasco, TMZ reported that people at UNC “are now concerned about Hudson’s influence on Belichick’s tenure as the head football coach in Chapel Hill…especially with her, essentially, taking on a role as his manager.” (Vanity Fair has reached out to Belichick and Hudson for comment.) As TMZ’s source put it, there’s a “growing sense this could become a problem.”
