Beyoncé is teaming up with Levi’s again!
On Monday (April 14), the iconic denim brand released their third chapter, titled “Refrigerator,” with the 43-year-old “Texas Hold ‘Em” superstar.
In the video directed by Grammy winner Melina Matsoukas, Beyoncé – who is wearing a white tank shirt, Daisy dukes shorts, and a red bandana – is all sweaty after working a long day at a diner. She then opens up the refrigerator and pulls out a denim jacket that has been cooling. She puts it on and then walks out of the diner with a smile on her face.
Her song “LEVII’S JEANS” plays in the background of the ad.
Keep reading to find out more…Country singer Willie Jones, who appears on the song “Just for Fun” on Beyoncé‘s album Cowboy Carter, also makes a cameo in the new ad.
Beyoncé teamed up with Levi’s last year for their “REIIMAGINE” campaign, which highlights the brand’s heritage as inspiration for reinvention.
The first two chapters, “Launderette” and “Pool Hall,” reignited conversations “around Levi’s legacy, with ‘Launderette’s subversive take on the brand’s classic ad and ‘Pool Hall’ paying homage to Levi’s deep ties to music and counterculture. The third chapter, ‘Refrigerator,’ brings the campaign into a new setting – a roadside diner – where timeless style meets undeniable confidence.”
In just two weeks, Beyoncé will be kicking off her Cowboy Carter Tour in Los Angeles! Check out all of the tour dates and cities here.
For more information on the “REIIMAGINE” campaign, visit Levi.com.
