March19 , 2025

    The LEGO Group announces partnership with The Pokémon Company International

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    The LEGO Group and The Pokémon Company International announced today that they’re partnering up for collaborative releases beginning in 2026! Details are scarce as of present, but they did release a cute teaser video featuring a LEGO build of Pikachu’s tail.

    They also stated that this is a multi-year partnership; this is the first time the two have partnered together. (OP note: if you’re thinking you’ve seen Pokémon LEGOs before, you’re actually thinking of those weird-looking
    MEGA BLOKS releases
    ).

    Statements from representatives for both companies under the cut:


    Julia Goldin, Chief Product & Marketing Officer of the LEGO Group:
    “We are thrilled to be working with a brand that has such a deep and passionate fanbase as Pokémon, partnering to give our joint audiences what they have been asking us for. We strongly believe that through the endless possibilities of LEGO play and the exciting adventures the world of Pokémon brings, this partnership will create a range of new possibilities for Trainers and builders alike.”

    Gaku Susai, Chief Product and Experience Officer at The Pokémon Company International:
    “The LEGO Group and Pokémon have strong shared values of imagination, creativity and fun, making this the perfect partnership to deliver unique, meaningful and engaging ways for Trainers to experience the Pokémon brand. Working with the best-in-class team at the LEGO Group and seeing their dedication and passion for the project has culminated in an innovative and groundbreaking collaboration that will surprise and delight fans. We cannot wait to see both LEGO fans and the Pokémon community’s reactions in 2026.”


    Who are you hoping to see included, ONTD? I’m hoping for Totodile.


    sources:
    1 | 2 | 3



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