Neon reportedly spent $18 million on the marketing, distribution and Oscar campaign for best picture winner “Anora.”
That’s three times the budget of the movie itself. Still, it was slightly less than the $20 million the company spent on “Parasite.” https://t.co/wYdwXAWWhj
— Variety (@Variety) March 5, 2025
$18 million was spent on the marketing, distribution and awards campaign of “Anora.” In other words, three times the budget of Sean Baker’s movie itself. Still, it was slightly less than the $20 million that the company spent on “Parasite,” its first best picture winner.
“Anora” is one of the lowest-grossing best picture winners in history, having earned $16.1 million domestically and $41.4 million globally to date.
Would you rather make a mediocre movie and make sure it wins an Oscar, or make a great movie that never wins an Oscar?
