Maya Hawke says producers are now choosing their cast based on a collective amount of Instagram followers they have pic.twitter.com/4LeVimYA9j
— Culture Crave 🍿 (@CultureCrave) February 14, 2025
For years, actors landed roles based on talent, auditions, and connections in the industry. Of course, being marketable always helped. But today, social media has become a major factor in Hollywood’s decision-making.
A strong Instagram, TikTok, or Twitter following can make an actor more appealing to studios. Why? Because followers mean potential ticket buyers. If an actor already has millions of fans, the studio has a built-in audience before the film even premieres.
Maya Hawke even admitted that she was talked out of deleting Instagram by directors who told her it could impact her career. This shows that social media is no longer just for personal branding—it can actually determine whether an actor gets hired.
