Jack Schlossberg is explaining his social media posts.
The 32-year-old grandson of President John F. Kennedy and Jackie Kennedy Onassis deactivated his social media accounts, but made waves with his posts leading up to disappearing from the Internet.
“I think that the internet is a place where it’s difficult to break through,” he began to explain on MSNBC’s The Blueprint with Jen Psaki podcast. “Especially if you’re not saying something that’s controversial, or at least, somehow unexpected. I think that Democrats play that game not as well as we could.”
Previously, Jack caused controversy with his posts, including a time he asked users to compare the attractiveness of his grandmother and Vice President JD Vance‘s wife Usha Vance.
Keep reading to find out more…
“I use my judgment to make posts that I think are funny or silly but have a purpose,” he explained, “to make you think ‘That guy’s crazy. Why is he talking about his own family that way?’ Then, you get all these retweets and quotes and everybody flips out about it. I think that that’s the game that the other side has been playing really well, which is flipping people out and getting a reaction.”
Getting that attention is “almost half the battle,” he said.
He also claimed to be Justin Baldoni‘s lawyer amid the actor’s ongoing lawsuit with It Ends With Us costar Blake Lively.
“It just came to me one night,” Jack explained. “I see everybody arguing online about Justin Baldoni and Blake Lively, two people that otherwise I don’t know anything about or have much invested in. I saw the entire country, seemingly, the entire internet, flipping out over this while I was focused on the change of administration and all the serious things that were going on.”
“Our culture is obsessed with certain things,” he continued to explain. “Some are more important than others, you might say. How do you inject yourself and shine a light on that in a way that is totally out of the box?”
“I knew no one’s going to remember this in a week,” he went on to say. “Everyone’s going to forget about it because they’ve forgotten about a lot of way more serious things. At first, I was freaked out because everyone was mad. Then, once people started to understand it was a joke or that it was satire, I think people started to understand the game I was playing.”
“Not every post is going to be hilarious or risky in some way,” Jack said. “Some of them have to be serious and boring, but they can’t all be serious and boring. It’s very important to switch it up and to take risks because that’s not only entertaining for me as I laugh and post it on my phone but also a good way to signal to people that you’re willing to either fight for them or speak your own mind.”
“I’m sorry to everyone I hurt,” he wrote before deleting his accounts at the beginning of February. “I was wrong. I’m deleting all my social media. Forever. It’s been fun. Thanks anyways everyone.”
Find out what he said about his cousin Patrick Schwarzenegger.
Watch him explain…
Jack Schlossberg on social media strategy: “The internet is like a nuance destruction machine, there’s no room for qualifying anything ever… You have to be very controversial in order to break through. Conservatives are good at playing with that… not Dems.” pic.twitter.com/hJmvoAlM6r
— Inside with Jen Psaki (@InsideWithPsaki) February 9, 2025
