Jools LeBron, the creator who popularized “demure,” shares she’s unable to launch merch because her viral phrase was already trademarked:
“I wanted this to do so much for my family and provide for my transition and I just feel like I dropped the ball.” pic.twitter.com/FxTVHfb6Lo
— Pop Crave (@PopCrave) August 24, 2024
Jools Lebron’s viral catchphrase “very demure, very mindful” has been trademarked by a man named Jefferson Bates, TMZ reported over the weekend.
Because of this, Jools is unable to launch any merchandise with that phrase and will miss out on other business opportunities. In a video shared to her TikTok, she is seen in tears explaining how upset she is by this. “I feel like I did it wrong, like I didn’t try hard enough. I wanted this to do so much for my family and provide for my transition, and I just feel like I dropped the ball.”
“I feel like I fucked up and someone else has it now. And like I don’t even know what I could have done better, cause I didn’t have the resources,” she tearfully added.
Someone Makes Move To Lock Up Rights To ‘Very Demure Very Mindful’ Trend | Click to read more 👇 https://t.co/J21478ww4v
— TMZ (@TMZ) August 23, 2024
