September14 , 2025

    As Streaming Becomes More Expensive, Tubi Cashes In On The Value Of Free

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    As β€œstreamflation” continues to hit consumers, one streaming service is enjoying ratings success by staying free (with ads): Tubi. Nielsen data showed that May was Tubi’s most-watched month ever, with an average audience of 1 million viewers, up 46% from a year ago.

    Tubi even beat out Disney+, which averaged 969,000 viewers. Tubi also edged out Peacock, Max and Paramount+, while also beating free competitors such as the Roku Channel and Pluto TV.

    YouTube is the only free ad-supported streaming platform with more viewers than Tubi.

    The streamer says the median age of its audience is 39, the youngest in television.

    Read more at the second source.

    Sources: 1 | 2





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