July27 , 2025

      Bob Iger Says Returning as CEO was Harder than Expected

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      “I knew that there were myriad challenges that I would face coming back,” Iger said. “I won’t say that it was easy, but I’ve never second guessed the decision to come back, and being back still feels great.”

      Remains Delusional: “I talk about optimism being an extraordinarily important trait of a leader, because no one wants to follow a pessimist. But I also believe that hopeless optimism doesn’t do anybody any good. I have, I think, real reason — and we have real reason as Disney — to be optimists, and it starts with the fact that we’re Disney. And Disney, as you know, is a brand unto itself, but it’s also an umbrella company that houses many assets and many great brands. So, reason to be optimistic No. 1 is that.”

      – On Their Recent Flops: “I’ve talked about that a lot recently, because in assessing some of our performance, recently, one of the reasons I believe it’s fallen off a bit is that we were making too much. I think when it comes to creativity, quality is critical, of course, and quantity in many ways can destroy quality. Storytelling, obviously, is the core of what we do as a company.”

      Another dark age couldn’t happen to a more deserving company tbh.

      SRC





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