News: In Elon Musk’s first year, Twitter lost approximately 13% of its daily active users.
The rebrand really hurt, with 5% month-over-month daily user drops in August and September.
Comprehensive data via Apptopia. Check it out on @BigTechnology –>https://t.co/nUegZ5jmsO
— Alex Kantrowitz (@Kantrowitz) October 20, 2023
According to new data from Apptopia, Twitter’s lost 13% of its daily users and its rebrand has failed
Under Elon’ stewardship, X’s daily user base has declined from an estimated 140 million users to 121 million
X’s remaining daily users are spending a consistent amount of time on the app, signaling it does have staying power among a dedicated core.
Apptopia pulls its data from more than 100,000 apps on iOS and Android
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