The Taylor Swift impact: Viewership among teen girls (age 12-17) spiked 53% from the season-to-date average of the first three weeks of SNF, while the audience among women aged 18-24 was up 24%, and women 35+ increased 34%, per Nielsen.
The combined growth led to an approximate… https://t.co/usj0bev2Ah
— Ari Meirov (@MySportsUpdate) October 2, 2023
In further Taylor impact, Sunday Night Football on NBC had 27 million viewers. Not only was it the most watched show since the Super Bowl, a lot more women watched than usual.
