Clear out your closets! Rita Ora x Primark is coming

Creatively named Rita Ora x Primark, the line represents Primark’s first-ever international collaboration and reflects Ora’s personal style from day to night, all at affordable prices. It is designed in collaboration with designer Jawara Alleyne, and styled by Ora’s stylist Pippa Atkinson.

The first collection of the multiseason deal will land in all 432 Primark stores in Europe AND the U.S. [OP note: I know a lot of you thought you were safe but you’re not] beginning on Tuesday 19 September.

There is a whopping 169 pieces across knitwear, denim, tailoring, casualwear, outerwear, accessories and shoes. Sizes go from XXS to XXL and prices range from £5/$5 for a hair clip to £70/$70 for a wool blend coat.

Ritapose 2 - she is wearing a double denim outfit of a skirt and zipped jacket, and over-the-knee black boots. She appears to be stood in front of an open elevator/lift, looking slightly proud and windswept as if she has just pushed someone down it

Ritaquote: “I’m really excited about this actually. This is a very emotional, incredibly passionate project of mine that we’ve been working really hard on for the past 10-plus months. Primark has incredible plans for the American market, and it’s a really great time.”

Ritapose 3 - she is wearing a variation of her famous purple tablecloth outfit - it is a longsleeve lace maxi dress with black underwear underneath. Rita is stood outside, squinting from the sun in her eyes. There is some shade right next to her, she should have moved a bit to the left

Asked who the customer is for collection, Ora said, “Honestly, I think she’s ageless. She’s just a very hard-working, determined, realistic woman.”

Ritapose 4 - she is wearing a denim maxi skirt with a white cropped t-shirt, stood in front of a blue background. She is not wearing any shoes, suggesting she is indoors. The maxi skirt is left unbuttoned to give some trademark Rita edge to a casual spring/summer work-from-home outfit

She said she’s started wearing some of the pieces secretly, “and some of my fans have already picked up on it. They’ll write, ‘Is that Primark?’”

What other extra-super-fancy personal style iconic outfits do you hope to see her recreate for the proletariat, ONTD?

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Clear out your closets! Rita Ora x Primark is coming

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