Broadcast and cable TV dropped to a new low in July 2023 in terms of total share among American viewers — dropping below 50% of total TV usage in the United States for the first time. https://t.co/dPimF6LCNs
— Variety (@Variety) August 15, 2023
TV viewing in this case encompasses both cable and broadcast TV, not “You turned on a TV and streamed something”.
Cable made up slightly less than 30%, with streaming (including YouTube but it doesn’t say i it’s the free tier) taking the biggest portion of viewers at 38.7%. Broadcast made 20%, and other 11.6%
The two most streamed titles in July were “Suits” and “Bluey”.
