One thing about Taylor Swift is that she is one generous woman who knows how to care for her staff.
People magazine has reported that Swift, the self-proclaimed anti-hero, gave $55 million in bonuses to her team on the tour.
That money, the outlet revealed, is going to “caterers, truck drivers, riggers, dancers, and more.” They all received hefty bonuses. Swift, who is scheduled to perform six sold-out (of course) shows at SoFi Stadium in Los Angeles this week, was also said to have provided truckers on her tour $100,000 each before her show in Santa Clara, California.
“Her father was the one that actually presented the checks to our drivers,” Shomotion trucking company CEO Mike Scherkenbach told TODAY. “And he presented handwritten letters from Taylor. It’s incredible that they would take that time, and what it means to our staff to be recognized.”
With one city left to go on the North American leg of her Eras Tour, Swift also took to Instagram recently to look back at her most recent run and celebrate her openers, the HAIM sisters.
Wrote the “Shake It Off” singer on the social media platform this week, “Really blows my mind that we have one last city on the US leg of The Eras Tour. Santa Clara this weekend was a partyyy, both crowds were so loud and rowdy. And I’ll never forget when @alanahaim @estehaim and @daniellehaim emerged wearing their gowns from the Bejeweled video 😂 Loved every second of those shows and can’t wait for LA. Playing six shows at Sofi Stadium lets goooooo.”
This tour is expected to gross $1 billion-plus. Granted, gross is one thing; net is another.
Say the average show generates $10 million in total revenue (even though some estimates place that number as high as $13 million.) With 130-plus shows planned, that’s well over $1 billion. Then there’s merchandise—and album sales. And streaming. And money from Capital One, the tour’s presenting sponsor. Some estimates put the total gross at $1.4 billion.
Stadium fees, promoter fees, and expenses eat into that gross. After expenses, stadium costs, other fees, etc., Swift likely nets between 40 and 60 percent. To be conservative, let’s call her take $4 million.
That means Swift will net around $500 million from ticket sales alone. Add in merchandise sales, sponsor revenue, album sales, and streaming fees… even after expenses, Swift’s net worth will likely go up between $300 and $400 million.
Not too shabby. Well done, Taylor Swift.
