In December 2023, we surveyed 1,009 Americans about their Super Bowl habits and spending. Respondents had an average age of 40. 50% identified as male, 48% identified as female, and 2% identified as non-binary or transgender.
To determine the top Super Bowl food by state, we analyzed Google search volume of 6,056 terms related to Super Bowl foods such as “buffalo chicken dip,” “spinach and artichoke dip recipe,” and “pulled pork sliders” from December 2022 to March 2023.
We calculated the most disproportionately popular search terms to determine the most popular Super Bowl food in each state. This allows for a fair analysis between smaller states with lower populations or a lower search volume.
