March27 , 2026

    Lululemon Founder Says It’s Not For ‘Certain Customers,’ Pans Company’s Diversity Efforts

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    “They’re trying to become like the Gap, everything to everybody,” Wilson told Forbes. “And I think the definition of a brand is that you’re not everything to everybody … You’ve got to be clear that you don’t want certain customers coming in.”

    Chip Wilson, who is no longer with Lululemon, also criticized the company’s decision to include people in its advertising whom he deemed “sickly” and “unhealthy”-looking and “not inspirational,” according to the outlet.

    His net worth is around $7 Billion.

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