EXCLUSIVE: Gen Z Can’t Stop Listening to Britney Spears’ ‘I’m a Slave 4 U’
Twenty-five years after her VMA performance, Spears’ Neptunes-produced song has become a hit with Gen Z. https://t.co/prgiuZ7I2E
— Rolling Stone (@RollingStone) September 25, 2026
Ready to feel old (again)? People who weren’t even born when “I’m A Slave 4 U” dropped back in September 2001 are giving the song its highest streaming numbers in years, according to Spotify.
More than half of the song’s streams (55%) came from Gen Z listeners, and 27% of those streams were from listeners who were born in the years after Spears debuted the song at the VMAs. Spotify added that there have been over 40 million “discoveries” of Spears’ catalog on the streaming platform in 2026. 60% of those “discoveries” have come from Gen Z listeners (born between 1997 to 2012).
I suppose that’s why her label added I’m A Slave 4 U (Remixes) to her Spotify account on Sept 25th?
Her third studio album, Britney, will celebrate its 25th anniversary this year on October 31st.
