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Showmanceses are nothing new, but lately audiences ain’t buying it anymore
In this video, we’re diving deep into the history of the showmance…from the studio-arranged dates/marriages of the Golden Age of Hollywood to the absolute chaos of modern press tours. We break down how Sydney Sweeney and Glen Powell’s Anyone But You affair rumors became a box office weapon, and how the Bridgerton Season 3 World Tour left fans feeling burnt out after believing Nicola Coughlan and Luke Newton (“Polin”) were the real deal.
But the main event is happening right now: Margot Robbie and Jacob Elordi are borrowing that exact playbook for Emerald Fennell’s Wuthering Heights. They’re selling us matching jewelry, “mutual obsession,” and intense chemistry… but this time, nobody seems to be buying it. For a film based on one of the most serious, gothic novels of all time, the marketing is giving cheesy rom-com energy…and is backfiring?
