Iconic ‘90s fashion brands like GAP, Abercrombie & Fitch, Old Navy and more are making a huge comeback thanks to marketing to younger audiences through a mix of nostalgia and social media. NBC’s Savannah Sellers reports for TODAY.
Most of these brands lost touch in the 2000’s, but from 2019 until today… GAP is up 37%, A&F is up 594%, and Levi’s are up too, though no number was disclosed by TODAY.
